37th Parallel Properties was on a fast-paced trajectory for growth with their high touch, high value service offering in the commercial real estate investing space. With three years of success, and a hands-on approach to marketing, they outgrew their in-house ability and needed a design firm that could translate their values and vision into a cohesive brand identity.

Brandekko was retained by 37th Parallel Properties to expand their brand and a create a more holistic identity to communicate the firm’s value to investors.

We refined the firm’s brand identity to instill the brand essence: confidence and stability while being elegant and conservative. Then, we created a content strategy centered on an architecture that highlights natural stories about the company, from its referrals and testimonials to its high yield investment properties.

An image of the new website release for 37th Parallel Properties

Since working with 37th Parallel in 2011, our team has evolved our strategies in step with their business growth.

As each opportunity arose to connect with their investors and potential clients, we generated ways to create experiences to connect, resonate, and inspire. From digital landscapes like their dynamic web presence to high touch client events like a wine tasting in Napa, we’ve helped 37th Parallel offer a white glove approach to its branding and client service.

The result: 37th Parallel Properties has grown to an investment firm with $140 million in assets under management, and Brandekko has supported its growth strategy through high engagement events, marketing, and content. With each activity, we see clients continually engage with the firm, their investments, and their offerings.

“Brandekko is a perfect fit for us and has helped us grow from a fledgling company to over $140 million in assets under management. They have this unique ability to craft a brand that matches exactly what you want, quickly, and with strong attention to detail. We can't recommend them enough.”

Chad DotyFounder & CEO

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