37th Parallel Properties was on a fast-paced trajectory for growth with their high touch, high value service offering in the commercial real estate investing space. With three years of success, and a hands-on approach to marketing, they outgrew their in-house ability and needed a design firm that could translate their values and vision into a cohesive brand identity.
Brandekko was retained by 37th Parallel Properties to expand their brand and a create a more holistic identity to communicate the firm’s value to investors.
We refined the firm’s brand identity to instill the brand essence: confidence and stability while being elegant and conservative. Then, we created a content strategy centered on an architecture that highlights natural stories about the company, from its referrals and testimonials to its high yield investment properties.