SkillSmart was entering a saturated industry with a revolutionary product concept. The challenge: standing out in a competitive market. Their competitive advantage? A proprietary algorithm that does it better.

Brandekko developed a dynamic brand strategy that evolves with SkillSmart’s business, reach, and success.

We began working with SkillSmart in 2013, developing with the strategy for their brand identity, then crafting the marketing and communications to reach all their stakeholders (employers, job seekers, educators, and more). Today, we continue to evolve their brand identity and user experiences to best match their current activities, engagement needs, and their sales initiatives.

As they’ve grown to work with some of the largest brands across the country, we continue to create brand assets that resonate with their targeted audience. And because we’ve become so in tune with their business strategy and growth goals, we work efficiently and creatively to help solve their challenges at hand.

A site that talks to all audiences of SkillSmart: job seekers, employers and educators

We created a holistic brand strategy, providing the brand assets to keep users engaged.

From member engagement, to investor communication, to sales messaging and support, our team embeds the intricacies of their product and nuances of their advantage in each creation. Whether designing traditional sales collateral, creating interesting digital experiences, or developing an engaging content strategy, the Brandekko team understands how to produce pieces that resonate with SkillSmart and their audience.

The result: SkillSmart has grown quickly since we’ve launched their brand, online presence, and member engagement strategy, becoming the de facto choice for workforce development for companies like MGM Resort & Casino, who uses SkillSmart to find and hire talent for their DC Metro and Springfield, MA resorts, and the Milwaukee Bucks, who uses SkillSmart to find and hire skilled workers for its new arena construction.

“Brandekko has been instrumental in helping SkillSmart build its brand and convey its message to our target audience. They are always available and have worked with us every step of the way to make sure we achieve success.”

Kyle FriisDirector of Research

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