SkillSmart was entering a saturated industry with a revolutionary product concept. The challenge: standing out in a competitive market. Their competitive advantage? A proprietary algorithm that does it better.
Brandekko developed a dynamic brand strategy that evolves with SkillSmart’s business, reach, and success.
We began working with SkillSmart in 2013, developing with the strategy for their brand identity, then crafting the marketing and communications to reach all their stakeholders (employers, job seekers, educators, and more). Today, we continue to evolve their brand identity and user experiences to best match their current activities, engagement needs, and their sales initiatives.
As they’ve grown to work with some of the largest brands across the country, we continue to create brand assets that resonate with their targeted audience. And because we’ve become so in tune with their business strategy and growth goals, we work efficiently and creatively to help solve their challenges at hand.