After four years of self-generated success, In This Together Media (ITTM), a progressive media company focused on stories for children, teens, and young adults, was facing a brand identity crisis.
ITTM turned to Brandekko to revamp their brand strategy and identity to better gain attention in the $15 billion publishing market.
We started with stakeholder interviews, competitive audit, and audience research. Our findings revealed that the brand was confusing, that ITTM was seen as a traditional publisher rather than a media company representing all types of skin color, ethnicity, sexual orientation, economic status, and gender inclusiveness. The audit revealed that traditional publishers who were unable to reach these demographics came off as old-fashioned and passé, which posed a unique opportunity for the ITTM brand.
We created an authentic and compelling voice for the brand’s personality—“Inclusive diversity”—and carried its credible, confident, and caring tone consistently across touch points, including a new dynamic website. The logo mark is a bold, sophisticated, and universal symbol that represents the company’s values and simplified abstract ideas. It’s powerful without being overwhelming.