In This Together Media (ITTM) is a progressive media company that champions stories for children, teens and young adults featuring diverse characters. They create books and films that represent all people, including characters that are gay, black, female, and/or transgender. Beyond just featuring them as characters, In This Together Media wants them to be the stars of the stories, inspiring others who relate to them to truly be who they are – with confidence and power.
Founded in 2012, In This Together Media gained attention quickly for its unique approach to storytelling and for successfully self-funding their first books. Since then, they’ve produced 24 books, sold foreign rights for a number of them, have two movie adaptations in production, and several concepts currently in development.
As more opportunities began to unfold for them, In This Together Media realized they needed to upgrade the company’s look to better represent their brand persona. Their previous brand didn’t quite capture the influence and relevance they have in today’s publishing market (a market worth $15 billion and growing). It didn’t convey their ability to bring blank pages to life with lively tales of layered, complex characters with unique personalities and interesting perspectives.
In December 2015, Brandekko started our engagement with In This Together Media and over several months, we developed an identity for this innovative media client that now matches their personality. Here’s how we did it: