With Kid President front and center of the children’s motivational industry, Be A Noble Kid was having a hard time gaining attention in this space. Like others in this fairly new segment, they provide motivation to kids to be their awesome selves; but they were challenged with carving out what really made them different. And noble.
Brandekko transformed Be A Noble Kid from a nonprofit with heart to a nonprofit business with social savvy.
We redefined their entire business strategy, then dove into creating a dynamic brand and engagement strategy. To start, we took a magnified look at who their real audience is: kids. We created a digital experience that’s kid-first, including all the language and visuals. While we understand their corresponding adults will guide their experience, we kept all art direction and brand assets kid-friendly and focused on their core demographic: kids aged 4-10.